You know... They really need to add a leader board for PvP... That's what's missing from PvP; right now you have a sense of progression that's so steep the majority ignore it, but a leader board with perhaps some bonuses attached? That would be great. If you're in the top X for your Grand Company on your server, maybe you can get a discount of Grand Company Seals items or something. Nothing overpowering, just something that could set a clear goal. Shouldn't even need the bonuses to be honest.

We have a leader board for "who obtained the most Grand Company Seals" on the Lodestone already (at least, I think that's what it is), a similar thing for PvP really shouldn't be too hard, or out of the question.