The guide will cover a wide range of things such as:

Rumor Mill:

Match making tips:
Mean, median, maxing exp, friendlies, Alternative rule sets, win trading, exp gain per hour. Specific time frames before match making lowers its match making standards (the real reason ques are broken)

Community building:
Starting out: Recuitment, leadership roles, communication macro/voice chat, Respect between new members/experienced players.

Medium/Larger community: Leadership, Trainers, Mascots, Team Colors, effective ways to get high ranked and new players to play with each other, Abrasive personalities, Kicking Members, linkshell/fc
restrictions.

Data center communities:

Gearing up: Brackets, BiS, Effective ways to spend your points. Morale.

Job tips: Macros, Roles, PvP skills, Tactics, countering specific skills/tactics, effective skill combos. Effective communication for both voice chat players, and text chat players. Text chat advice also helps when solo quing.