They already do end up against rank 30s, if the queue takes long enough. And since there aren't very many people playing that's what ends up happening fairly often.

The bad queues turn people off of PVP which in turn makes the queues worse. I had some hope to at least hit 30 in a reasonable time but queue times are already almost back to pre-2.25 levels. Been sitting here for ~20 minutes right now for example.