For the same reason instance drops can be sold. Just invite the person to the group (for a fee) to allow them to roll on it.
Yes, there are ways it can be done, but if someone is going to push for certain types of content, they need to give specific examples of what they want, as well as look at potential negatives and provide ways to combat them.
Mercs are usually ok cause they are using the gil they make on legitimate things. They are average players who have the skills to carry others through difficult content. The people who pay them, while they may be buying gil, aren't necessarily doing so.
As I've said, some people will buy giul, you can't completely eliminate it
Not true. To have rewards without being exploitable is to make it something where everyone has equal opportunity. In other words, me doing my thing doesn't prevent you from doing the exact same thing.
Timeworn maps are a great example of this, everyone can go get a map every 18 hours, and me doing my map doesn't stop you from doing yours.
A further example, which I provided above, would be dailies/weeklies/fates which drop tokens to be traded for pop items. Yes, RMT can do it too, but they won't hold a monopoly. I'll flesh this idea out below:
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Once you reach rank 4 beastmen rep, a new set of dailies unlock.
These dailies give, for the Amal'jaa, "Crystals of Belias" (ra/ex) at a rate of 1 per quest. You get 3 quests per day.
15 Crystals combine into a Cluster, 8 of which, when used simultaneously by different group members, allows you to summon an open wold Ifrit 3x the size of instanced Ifrit, and with completely different mechanics.
Only your (24 man) group can attack this target, and once killed, he can drop a Token of Belias (ra/ex) at a ~33% drop rate, which can be turned in for an i115 upgrade of the EX Ifrit accessory. Also low drop rate 1/week thing to allow summoning of Ifrit to help your FC. (Because that's supposed to be a thing.)
Once Beli-Ifrit is spawned, no one can be invited or removed from the group until after loot has been distributed.
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Open world: Check
Large group: Check
Difficult fight requiring strategy: Check
Provides BiS: Check
Prevents RMT monopoly/majority control: Check
Able to be worked toward as an individual, but also requires group effort: Check
Repeat for each beastmen rep group and you have open world 24 man primals that you have to work toward both as a group and individually.


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