Quote Originally Posted by actionjmanx View Post
Undercutters baffle me so much because they don't attempt to maximize their profits. There is a cost to each item because someone had to go out and mine, harvest, fish, shard cost etc. All items have a cost in time and effort, be it by the item creator or someone else.

Undercutting happens naturally. There's huge supplies and highly variable demand from day to day. The problem arises when someone decides to come in, dump a weeks' worth of supply down at discount prices, creating an artificial ceiling that hurts everyone.

I'll undercut by 10-15% for fast sales, or even 1-10K as long as I get a fair profit for the trouble and bait other vendors to buy me out and mark me up. If there isn't a clear margin for profit, I won't go in on the market for that item.

Sitting on a price may work in the long run, and some markets that's particularly viable. For items in low-demand, high profit fields (such as two-stars), you simply can't price-and-ride. If you're only looking at 1-4 units sold per day, you need to be in the top 4 and hope your competition doesn't turn around and simply put up another unit above yours when theirs sells. The best solution is to gravely 'price cut' and bait a buyout or someone to come along for a discount sale.