Honestly, let SE make as much money as they can.

[Mardel]

And that's why we express our discomfort and give them our feedback. Hopefully they will listen, who knows, and it would benefit everyone (yes, even those willing to pay what they're asking).

Thing is, they aren't assuming we want a vanity cash shop XD. Mog station was already suppose to be implemented to provide extra services for FF14, and like Yoshi said himself it takes drastic changes/planning to switch to a cash shop model. They are also even less likely to add one in when they can sell you something else and add a code for an "exclusive FF14 in-game item." Like they have with those minions.

"Welcome to the FINAL FANTASY XIV: Mog Station, the management page for all FINAL FANTASY XIV services!"