Yoshida: However, we have about a half and half split for people who are happy with the current degree of difficulty and people who think it's too difficult. The difficulty of WoW has dropped considerably, but the people who loved the time when WoW was difficult are the people who like the difficulty in A Realm Reborn.

As far as the montly billing goes, people are becoming more pragmatic and they're only willing to pay for the things that they want to use. What that means to monthly billing is that there are players who would rather pay based on the amount of time they play in a particular month, after they've played. There used to be no debate about this, since monthly billing was the only standard for MMORPGs, but now F2P is a consideration. We see this desire for players who would rather buy items especially in North America.
He's so disconnected from the userbase it's not even funny...