Why do you think anything is priced the way it is? That price is specifically calculated to not only play maintenance fees of keeping the game up, the wages of the teams that fix and design aspects of the game, to keeping these forums up, to advertising the game, to distributing the game, to the wage of the janitor that clean's Yoshi P's office. Not only that, but it also HAS to generate maximum amount of profit AND it has to remain competitive with existing and upcoming competition.

The gaming industry is anything but stable, we should be thankful that the price hasn't increased in so long. Do you see single player games dropping in price? No, they're going up. The fact that FFXIV put SE in the black is a business miracle no matter what anyone says, especially since they decided to provide hard copies for the PS3 version. There is no doubt in my mind that the SE CEO was losing sleep over that decision because it would have been a tremendous loss and possibly put SE out of business if the idea didn't work. Remember, SE was complaining about the cost of physical game distribution cutting extremely deep into their production budgets.

Like I said, be thankful. Look at TESO, that game is $60 + a MINIMUM $15 sub fee; Forbes magazine had a field day tearing them a new one over that decision.