An Open Letter to Yoshida-san: Please Slice One Zero Off the Housing Prices

[Zantetsuken]

Human beings have an innate sense of fairness and will reject that which they deem to be unfair. Even if a deal will benefit the recipient, people will reject the deal if they feel that benefit is not enough. This has been proven in studies. One study students were given a drink that made them more thirsty. Researchers then told each student that they were paired up with another thirsty person who was given a bottle of water and asked to divided it in two glasses. One glass had 1/4 the water of the other glass and the first student was told that was their glass(less water) and it was up to them to make a choice. They both drink or neither drinks. Which do you think people chose?

It's amazing how unhappy people become when they focus on 'Fairness' (which is, more often than not, just thinly disguised Envy).

Then again, when has envy ever made anyone happy?