If they were looking for something worth their time they probably wouldn't even be looking to play MMOs. >_>Promote the game? Why? What's is there that's worth promoting? I have a few friends that were interested in playing but I told all of them not to buy it, yet. Why? Because when they do start playing, I would prefer they enjoy it enough to keep playing.
Promoting the game in its current state is a huge mistake and will only hurt the game in the long run. Chances are, once they try it and see it offers nothing worth their time, they will never look back.
Next?
Did you expect something witty?
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