in some cases its better to sell for less if it increases your inventory turnover rate.
Say someone can gain a net profit of 20k at price point A, or or gain a net profit of 30k at price point B. Price point B is higher which will result in getting 10K more out of the sale but it'll sell less often.
Say after 24 hours, at price A you were able to gain 20k for each sale and sold 5, so 100k total. In the same amount of time of 24 hours if you sold at price B and gained 30k each you may only sell 3 and gain a total of 90k.
So in 24 hours, it was better to sell at a lower price and gain less profit per item, but you sold a lot more in the same time frame.