Market Wards, enough is enough

[Sorel]

ITP: Making something harder to use makes it better.

Absolutely not, sir.

In the IT world, we don't call anything "better" unless it clearly has two components.

Better = Faster + Easier.

If it's slower, users won't think it's better, no matter what features it has.
If it's harder to use, users won't think it's better no matter what features it has.

This is also known as the Windows Vista Phenomenon.