Honestly, it's the main story that made me keep an eye on this game since it's inception. It's the reason I look at alot of MMOs and never play them, do they have a story? Something that compels me to make an investment in it. And I've played alot of MMOs in my time. Only two MMO lines have ever compelled me to play them, Phantasy Star and Final Fantasy. XI was a wonder to behold and to this day I'm mad that I may never finish XI's first two storylines due to noone wanting to do that content anymore. Phantasy Star I've finished every game, even Universe through Illumines, and regret nothing about it. I did play WoW for the duration of a free trial and nothing about it made me want to play it, not even the reason I tried the trial (friend was playing it at the time). It's the story that Square hooks you with, little wonder it's the story that eggs you on, teases you with what seems like trivial quests until that last quest which ties everything together.