Absence of end-game content : the downfall of every MMO.

[Sayura_]

PvP is very rarely restricted to the end of the game; it's its own thing. People are entering WvWvW and flagging for PvP in GW2 at level 30--even lower than that in other MMOs (i.e., Neverwinter, FFXI, SW:TOR, etc.). At best, it's a diversion, not true end game.

WvW/pVp is not a diversion. It's CONTENT. Something many mmos have learned over the years.