Actually, all it did was provide RMT between the Game Company and the Player. purchase X that has Y currency value on the market, thats just the company becoming the RMT. People easily understand the system. It takes next to nothing to put together the eve system and compare it to the FFXIV ARR system and see easily where it wouldn't work. EvE is designed around Real Time Progression, that means that there is no "Rush to Endgame" or an even real endgame for that matter. its all about the constant progression. It is grossly unreasonable to compare the 2 due to the factors that keep eve going are different then the factors that would keep FFXIV going. Its like removing a tire from a car and handing it to someone thinking it solves their broken airplane.