Yea, that`s why SE made the wards, for immersion! (sarcasm). If they wanted to immerse you they would`ve fixed a million other things in the game before even thinking up the market wards. They would`ve made the world more lively, made temples, dungeons, they would`ve incorporate Chocobos and Airships already, they could`ve done a million other things. This has nothing to do with `fitting in` its simply so they charge you for extra retainers in the future. Some of you seem to be ok with that.