some npcs are just standing around and if you mouseover them a chat bubble appears some say trivial things.. others are rich in lore.

yea wow has awesome lore... it also had since the mid 90s to develop is world.

also some lore is given in class/job quest. i read somewhere there is tonberry lore in the SCH quest line.. i wasnt planning to even bother about SCH.. but now that i know this, and tonberries are one of my favorite mobs in the FF series(PLEASE SE MAKE A TONBERRY DUNGEON AND A TONBERRY CHEF KNIFE DROP FOR MY CULINARIAN!!!) i will do the questline just for lore.