Here is what Tanaka and crew said about their design-intentions

Goal-Oriented Content & Comprehensive Tutorials

Together with the aforementioned improvements to gameplay, the availability of "goal-oriented" content and items, and the need for comprehensive and clear tutorials are issues that will be immediately addressed.

Establishment of In-Game Communities

The first version update of 2011 will introduce what are known as "companies," a special type of linkshell with more group-oriented progression and goals.

Once estbalished, companies will be able to work towards acquiring their own communal assets, such as buildings that can serve as headquarters, or ships that can be used to access multiplayer content. The system will provide concrete benefits to players who align themselves with a company, as well as motivate already established companies to seek out new recruits. In essence, the focus will be on providing new, innovative content for all players to enjoy. The FINAL FANTASY XIV Lodestone will also offer a number of online services covering both companies and linkshells.
All of the additions and changes mentioned above are currently in the final stages of development, and we are optimistic that they will be implemented in the version updates of November, December, and early 2011. Beyond those listed here, there are still numerous other features being planned. More information on these will be released in the future as details become available.
Just think, we could have had an interesting game by now if Yoshi didn't come along.