the link that you provided didn't work.

but from what I've gathered, any digital purchase, no matter if it's PS3 or PC, and even if purchased before, cannot be activated right now. I'm not sure what the 7 days deal is, but if you purchased it on the 27th, that is exactly 7 days till the new servers, so you get your expected time.

Can you please try to fix the link? I'm curious in what you were reading, I haven't heard of them adding any extra free time or anything like that.