I work in advertisement and there is no way in hell that we'd have the weekend off if we had a pitch or a campaign to present on Monday. It's part of the job. They know it. We know it. And if there is a problem, we do not leave the room unless it is to get food, use the facilities or put out some other fire. Trust me. These guys are working overtime. They know what is at stake. They know how gamers get. What makes an mmo is the the community and word of mouth. These guys took the server down on sunday to fix a bug, put it back up two hours before beta was over and extended it for 6 hours. If it were anyone else, they would have just ended Beta.