Why Isn’t Square-Enix Doing Something Similar to This?

[Candlestar]

Through my YouTube subscription (http://www.youtube.com/user/tombraider?feature=watch), I’ve seen a lot of marketing, gameplay and behind-the-scenes videos from Crystal Dynamics’ (a Square-Enix subsidiary) upcoming Tomb Raider game.

Given Wada’s recent statements regarding the future of MMOs and the importance of MMOs to Square-Enix (in line with S-E’s considerable investment in FFXIV 1.0 and ARR), I sincerely hope they do something similar, marketing and hype-wise, leading up to the launch of ARR.

I know they have their hands full prepping for beta and launch, but take a look at some of these Tomb Raider videos and imagine something similar for FFXIV. Talk about getting new people revved up for the game…