Too bad SE said it first and recently stated they want it to compete and capture audiences or there's no real point.
While true, more MMOs are going down this path so one strength the FF MMOs had in originality is starting to slip away, especially since with XIV they're still going the 'open ended' route in a sense that most MMOs have. XI for example a good strength was the fact it played like a FF game, throughout the story you end up opening more options to yourself (like almost all FF game) and eventually unlock the "final area", again like almost every FF game. You unlocked Sky and Sea through progressing the storyline which unlocks a bit more content for you to do as well as additional leveling places.
Most MMOs push you out of zones through quest chaining so you don't really get a real "attachment" to areas since once you wear out quests you'll want to go to the next zone and rinse and repeat. FF games generally give you an attachment to many areas usually through backtracking but mostly through sidequests outside of the main path. So all they really have to do is make it more of a FF game in setup and execution, much like they did with XI, it was based on EQ baseline but they made it their own.
The one mistake they're likely going to make is unlike other MMOs, FF games being turned into an MMO needs to follow the one principle that the game starts when you start, not start at end-game like so many MMOs the past decade. in XI you had quite a lot to do as you're leveling especially in terms of storyline content and misc activities like Assault and the like (it's why there's level cap options, to let people not at end-game partake in it) and why end-game was the ultimate goal but not only goal where the devs will want to rocket you to end-game asap. They need to balance the beginning, middle and ending. XI in late years was top heavy due to them focusing on end-game, with ARR if they do that they're just making the same mistake so many others have been making lately with their game and we seen the outcome.

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