^The problem is that we need more content, not that we need to make the content less accessible to a large percentage of players and paying customers.
Exactly, we need different events that players can enjoy. FF11 was king of endgame with Sky, Sea, Kings, Dynamis, xNM, Campaign, etc etc...
All the while not drastically obsoleting existing armor, if at all. It was very parallel and gave the armor meaning. I do think there should be some zone restrictions in the game somewhat, but nothing like waiting 24hrs to talk to an NPC just to finish the damn thing.