I don't think anyone is trying to argue people with less time should get the same rewards. It's a matter on how the endgame system should be.


I don't think anyone is trying to argue people with less time should get the same rewards. It's a matter on how the endgame system should be.
Correct. The rewards for participating in endgame should not discriminate between casual and hardcore players, period. That is probably the biggest complaint that casuals have: they don't get a lot of chances to get the "uber" gear because the hardcores tend to muscle them out of any chance at it.
And yeah, the MMO market is going after casuals more because they are a much larger cut of the demographics. The more people they can appeal to, the more revenue they earn. This is common sense in business - so if the hardcore crowd is going to complain, they're only going to hurt the game in the long term, fiscally speaking.
In a nut shell: A money inflow is important for MMOs to sustain themselves at a minimum, and if they exceed minimum requirements and achieve adequate profits, they will be able to produce more expansion content for the game. Therefore, the complaints of the hardcore will end up taking a backseat to the complaints of everybody else.
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