Ya know, I was just thinking about the OP and title of the thread, and just had to throw this out there..

I don't think SE could possibly learn anything from Bioware. In fact, this thread really should be on TOR's general forums titled "What Bioware could learn from SE on how to save an MMO". But I think the forum mods would lock/delete it before it even got a single reply.

I've said it many times. When XIV launched, I was not a happy customer at all. It was when SE took action, publicly admitted their mistakes, and made good with the people who purchased the product by giving us a free year while they fix it that kept me.

Most other companies would give some line about product not meeting expectations, pointing to market trends and using language that investors like to hear. SE came out and as gamers, told their customers publicly that the product doesn't live up to their expectations, nor that of the franchise, and that they WILL make it better. And, much like a lot of other people I'm sure, I kinda rolled my eyes and said whatever...

Until they actually did it, and involved us in every step of the process.

It really boils down to customer service ya know. Treat your customers good, and they will reward you by purchasing your product/service. Fail to do that, and people will go where they feel they are being treated like a person, not a subscription.