I see what you're trying to say, but the situation wont be that, they will be "here is our new 2.0" and they have a trailer, that will be first, be the eye candy, and so on. So we will of got something NEW.
Then the document be "this is some concept art for 2.0" not "WE JUST MADE THIS LAST NIGHT FOR THIS VERY MOMENT, ITS BRAND NEW BRO!"
Notice the difference? One is simple, other is bullshit.