"The money we invest through our subscriptions should go toward improving the game, not unrelated marketing tie-ins nobody asked for(havent seen anything in any forums asking for the god tier make up and hairdo coloring)."


This is like the "FFXIV Mobile is stealing budget from the main game" thing. Typically, these kinds of licensing deals are done on the end of the *manufacturer*, and they pay *the IP holder* for the tie-in, not the other way around.