Switch the dev team to English, hire internationally,/ if/ dev pool is actually the problem.

On ARR, I don't remember it being uniquely problematic to current in the sense of content. Release and expansion MMO content is always different and trash bags runs in darklight gear and fate leveling in northern thanalan I think is people thinking a little rose color glasses.

I think primarily people had hopes and dreams in their eyes, and over time the game has had a petrify cast on it in terms of dev style. Unique things lightly break through the crust, but the formula is pretty much 'done' and occasionally stuff crumbles and falls off. For example your class identity crumbles overtime. Something new pokes through like variants or islands but they are little tufts with partial support, you don't see them tower off into their own. Like islands used primarily menu diving and right click interactions for the whole content, no new system just a pretty menu (I maxed my island, I like the island itself, the gameplay was insanely basic though). Your exploratory zones are unique but they are sequestered into their own fixed space, it's like a far more narrow borrowed power system in WoW. I'm not sure I love the idea itself, but I'd be unlikely to pick a narrow beam if I had to choose lol.

My overarching critique would be they put the game in a wind tunnel and started sand blasting, for years. We got a needle now lol. They seem to throw roleplay out the window and so the game is becoming less of an experience and more of an Uber to specific windblown destinations.