I would say Endwalker has probably got the worst balance with respect to content and giving people a reason to actually log in for that expansion exclusively, at least when you compare it to previous expansions. It seems that they always go too far in 1 direction when acting on some feedback, e.g., if people complain about grinds, then the solution they seem to have is to strip grinds entirely. I think the only one we've had is the Wivre Mount and the fashion accessory?

On a little tangent, I do see some irony in how the perception of content creators seems to change depending on whether people do or don't agree with them.