Playing an expansion as current content has been a lacklustre MMO experience

[Deveryn]

4 multi hour expensions when your main rival in the industry got 10 is not something to show proudly...

Quality over quantity. The point of pride is in consistently providing updates to the game. Since ARR, the team has been running the same schedule, where WoW has more gaps. This is one of the things that actually helps keep people coming back. They know what to expect and when to expect it. They even go so far as to have Moogle Events and Live Letters help mark the time until the next update.