To be honest, I'm not a fan of this campaign for a few reasons--

For starters, Twitch has increasingly become a skewed popularity contest-- in addition, some of those streamers listed are downright egoistical and at times, even insult their viewers. A few others just have no real inclination to deliver high energy streams that fully explore the nuances of FFXIV content. As a legacy player, I'm also sometimes appalled at how some streamers interpret the lore intent of the game.

Lastly, while we all appreciate the Dev Team's marketing reasoning for this event-- especially since it ends right around the anniversary period in August-- I absolutely agree with a couple posts above. This campaign should have focused much more on community-oriented players who have continuously delivered wonderful blogs, informative websites, artwork, and articulate forum posts.