I feel like you have WoW and FFXIV mixed up in terms of incorporating the player character into the story, though I'd be interested in further explanation of your reasoning.I don't think wow should be #1, it's latest xpac writing was just awful overall, but WoW does a great job in giving players choices in how they interact with the main story and give characters meaningful ways of being part of the story.
FFXIV has good story writing but without a doubt the worst mechanism of incorporating the player into the story. Its rigidly linear. There are no alternatives or choices involved. The story is essentially told to you with minimal importance given to your character. 99% of the MSQ steps are going somewhere and talking to someone. You're not the "Warrior of Light" but a "Messager of light". You're not entrusted to get Alphy his coffee, you're only entrusted to pass the message along to the guy who actually makes it. Occasionally you fight or do something but really you're not important.
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