I love seeing how pretty my characters look. Like, obviously I liked the designs when I made them, but the creation screen doesn't do them justice for how they look once they're live characters moving and emoting, or in certain lights.

The scenery is gorgeous too. There are so many beautiful places in the game-world, some of them quite out of the way, and even familiar places in different weather and times of day can look new and different.

Glamour is a big one - trying things on; finding things that match; that great moment when it all comes together and works. Getting to wear it and see it in motion. Seeing other people in good glamours too!

Also the story and characters. I love little moments where they interact and show their personalities. Never pass up an opportunity to speak with everyone else before the person with the quest objective marker.

And music - it's probably the biggest factor in whether I like a dungeon or find it tedious.