Theme/feel/immersion still applies to personal story and outright ridiculous glamours. While thematically it may be available in universe lots of "exceptions" are on main characters of their respective importance in the story. Like the main character in an anime they get a pass because they're supposed to be exceptional. The player character is essentially a godlike hero, how they dress is entirely mutable because of that. All the 2ndary (and everyone is 2ndary in everyone elses story) characters need to at least somewhat follow physical rules. I'm not sure why thornmarch is a particular excuse for silly. Moogles are cute for sure but dangerous enough given weapons and/or being a summoned eikon. Just because something exists in-universe does not excuse it being either widely propagated or used in an incongruous situation.
Role recognition I thought was more about cloth for squishies and armor for tankies. While we already are at a point where you can wear in-story available gear that blurs the heck out of this rule, the devs continue to cite role recognition as a reason for no cross-role glamming. This may not be the actual reason they don't do it, but it would completely remove that layer of excuse.
Right now there is largish pushback, on the forums anyway, whenever something non-traditional or incongruous is presented. Removing that pushback or attitude with an option of "well you don't have to see it if you don't want to" quells those arguments pretty quickly. And without that looming slog of damage control after any "weird" offering or worrying about offending more conservative markets, they MIGHT (again conjecture) feel more free in their offerings. I agree it DOES affect how many people they would reach but that doesn't particularly invalidate the idea that a wider offering wouldn't pull in more than the potential "ooh shiny" of random viewing by someone who's likely to block glamours. Again this particular reason is completely un-provable either way unless implemented to observe the change, especially since I have no actual insight into what really affects their decisions.



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