This sums up my experiences perfectly and if I were on your server you seem like someone I'd like to get behind. You said it best, this game isn't that social in the grand scheme. Things like Novice Network and statics create the illusion it is but it really isn't. To a certain degree I kind of blame Discord. Linkshells and FC chats were all the rage before Discord became a mandatory form of communication. Even joining an FC, you have to rely on discord for most guild updates or notices. Most in-game social networking is done through Discord, and personally I struggle to keep up with Discord chats when I have 30 servers with 10 channels apiece and I'm in the middle of a roulette.
Some reason, it's just really hard to get a new fresh FC off the ground these days. Recruiting isn't the hard part, it's convincing people to stay that is. I can't tell you how many FCs I have ran that I have given up on as the leader because the members would not be engaging and the very moment I say I am disbanding the FC, they all vulture to me asking for the house claiming they could revive it. Where were you prior to this decision? Half the time when someone logs in, they don't even say hello when you say hi to them. I feel most people join FCs with an agenda in mind such as using it for Heat of Battle or a private chambers and that's about it. Guilds are just really hard to get into. The really big ones are so big your voice is never really heard. You get drowned out and talked over. There are never any chances for leadership promotion opportunities because the spots are always filled. The small ones are so small and cliquey you feel like a misfit trying to fit into the clique that so far doesn't even have similar interests as you. And something both have in common, you join an FC really distasting the housing decoration and really wish someone would redecorate it but stay because you like the people so far.