What is your ACTUAL reasoning for undercutting?

[ElazulHP]

If someone undercuts me by 1 gil I undercut 50k. If you want to undercut then lets do it! 1 gil is so petty. Be a man. Undercut for real. I do this until the value of the item is so low it is a loss to sell it. This usually chases most people away. When this fails to work I simply make the item at a loss many times over till they do leave. Then I smile, control part of the market and rake in your gil.

This will scare off the dabblers sure, but it won't work on an omnicrafter selling in bulk and already sitting on hundreds of millions of gil. They'll just rock bottom down to cost and out produce you until you go away then raise prices again.

[JackHatchet]

This will scare off the dabblers sure, but it won't work on an omnicrafter selling in bulk and already sitting on hundreds of millions of gil. They'll just rock bottom down to cost and out produce you until you go away then raise prices again.

To be fair, the people who are barons of the crafting world aren't the ones who'll cry about undercutting. They know the business they're in, and they'll play poker with a straight face. It's the 'get rich quick' kids that wander into a random niche--find it's good money, and get settled that really cry. They'll find something that works, and the moment it begins to slip they'll start to panic and lash out. Because they're not smart enough to play the market game. They just got lucky, and they have no idea how to recover--so they blame the person they feel is responsible for taking over their market. But the truth is--that person can be anyone. It always happens, it's just the way the market.

But man do those children really get under my skin. They'll use every excuse in the book to cry and defend their precious little niche. And yeah, it might be their only source of income in the game, but it's a dog-eat-dog world out there. You gotta be on your toes, and you can't allow yourself to become complacent in a niche market. Not unless you really have the dedication and resources to defend it. And again, the people who are smart enough and well-off enough to retain their iron-grip--aren't the ones who'll cry over it. I just hate those kids so much though. The ones who get all emotional about the market. Undercut into the dirt or get out. No one is entitled to fat margins. They're a gift if you get them, but they're never an entitlement.