The game is already kinda popular over here. That isn't drumming up hype its just annoying as hell and a shady practice.This issue is that this has been a problem with square recently, I think around since Yosuke Matsuda took over as CEO. I know he made several statements about wanting to produce games that rank highly in western markets and a lot of the trends recent games have been taking, feeling of being rushed but fixed with DLC(KH 3 is a BIG boy here) might be due to a change in his business strategy. I wouldn't put it past them to delay male and female viera's until 6.0 just to drum up hype about it.
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