I play both MMOs fairly actively. People tend to burn out from either for various reasons. And if you haven't played one at all--the honeymoon phase of jumping into something fresh can be exciting.
But a good example from my experience. I hated FFXIV's Eureka, so I played WoW more often. And in Warcraft I might hate daily quests, so I'll craft in FFXIV. People who jump ship generally do so for a few reasons. Either they're bored of the game in general. They hate a new system/feature, or they're simply excited to try something new.
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Each game has their own pros and cons, and I actually hate the mentality of the MMO industry of it being 'us vs them.' I'm an MMO player, and I play MMOs as my genre of choice. I have things I love about all games, and things I hate from each one. And none of them is perfect.
For example,
Things I love in FFXIV
-All classes on one character
-Crafting
-trials (bosses without trash)
-maps
-character design
-glamour choices
things I hate about FFXIV
-Glamour wardrobe sucks compared to WoW's
-races are extremely limited, everything is either a human or human with funny ears
-combat tic timers
-server latency, because only NA server is on East Coast
-I can't message in a duty
-I can't have more than 4 chat windows
-I can't have more than 8 chat channels (linkpearls)
-I can't look directly up
-very limited or no voice acting in boss fights. No audio/vocal cues
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Things I like about Warcraft
-More raid bosses. More progression, more leveling curve
-almost all bosses have audio cues or talk (immersion)
-I love night elves
-more diversity in classes (nothing like a fury war, arcane mage, or druid in FFXIV
-Soloing old content feels nostalgic
-addon's and DPS meters are great tools
Things I hate about Warcraft
-crafting feels pointless
-I can't teleport instantly to any town. I'm a casual, and hate wasting time flying around
-Loot is too random, you get saved--even if you don't win something. In FFXIV you always get something, even if it's a book from savage
-WoW doesn't have /gpose, and screenshots are not as fancy
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Those are just 'some' of the everyday things I enjoy and hate from both games on a fairly regular basis. But there are certainly bigger things that push people over the edge like Eureka or Azerite power. And now both games are getting heavy into time-gating content. Both companies are guilty of that. The best advice I can say, is there is no 'greener grass' on the other side. But some games do some things better. And some do some things worse.
I enjoy FFXIV to craft, and to run maps with my wife. She plays FFXIV (she doesn't play WoW), and I enjoy bullshifting in Novice Network (WoW doesn't have a global chat channel). And then I enjoy raiding in Warcraft. Warcraft raiding (for me) is just miles ahead of FFXIV. I love the learning curve, and how you basically have normal -> Heroic -> mythic which is 24 bosses to work through as a pre-made group. Where as FFXIV just has savage to do as a premade, and that's only 4 bosses. And you still have to be pretty decent to actually clear all 4 savages. No getting drunk and spending 4 hours raiding with friends and feeling like you've accomplished something in FFXIV. Because you either clear the first 2 raid bosses in 30 min and waste 3 hours wiping, or you clear the first 2 fast and call it a night. Yeah, it can seem like some busy work to get through WoW's 8 normal, then 8 Heroic, and get stumped somewhere in Mythic. But that casual together time as a raid team 'IS' why I raid. I want to spend time with friends, and 4 bosses per 6 months is simply not enough content. And all that pugging crap in FFXIV doesn't give the same feeling.
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Note. I play FFXIV about 4-6 hours a week, and WoW about 6-8 (depending on if the raid goes into over time). I basically only play WoW to raid, and I play FFXIV to hang with the wife and the FC.


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