The Mog Station is actually pretty reasonable when you look at the sort of tactics and products deployed by rival MMO's and other multiplayer games. At the end of the day, the offerings are largely limited to luxury products and are marketed as such. There's also no shortage of people willing to throw money at a game that they enjoy - shaming those individuals is foolish given that they are free to do whatever they like with their cash. It also reeks of jealousy.