How is "there's nothing to do" invalid though? Some people HAVE done all the content that interests them. Personally I play almost exclusively for the story and glamours. I don't extreme raid and I don't PVP. When I run out of story and have no current glamour goals I play far far less. All are welcome and there is no rush to burn through content because at the end all that awaits you is tiny increments of increasing gearscore. Every major MSQ checkpoint or gate is doable with gear provided in story, there should be no point in the first run through you are lacking. This is a casual game in that it's possible for a "casual" player to keep up with current events, not that it requires very little investment of time at all.
Think of it this way: Skipping grinds = less time playing the game in total = shorter subscriptions and less player investment (people who feel invested feel like they should keep investing)= less consistent funding for the game = less money to make more game.



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