Active open-world would improve the community feeling alot, this is sadly something that FFXIV is lacking alot. I mean, aside from FATES (which people skipped doing since they added Deep Dungeon) and hunts, what else are the players doing toghter in the open-world?

FFXIV needs to step away from the duty finder and add long lasting group oriented content for the open-world. Sadly, I fear this wont happen, untill SE fixed the whole server memory data blablablabla issue.