I just think that there needs to be a higher bar. Literally anyone can be a mentor as it is. I think they need to be a bit more choosy about who they're allowing to represent their company because whether SE realizes it or not, that's exactly what a mentor is doing. To those of us who are familiar, we may not give much weight to the title. But to a newcomer who doesn't yet understand, they may think that a mentor is something akin to a GM with less power. And to those people, it may be a bit off-putting to see people who you assume have been given some level of 'power'/influence by SE themselves acting in the way that many mentors do.
(I realize this is a joke post, but these are my actual feelings toward the matter)