You guys are thinking about this all wrong. It's not so much exploiting as it is fear. People are afraid to get stuck in the extremely, insanely long login queues so they decide to find a way to avoid getting kicked. And so the answer to that is to exploit the AFK Timer Penalty. So what we need to do as a community isn't fault them for doing that, but rather convince them that by logging off will cause these login queues to disappear.
And actually, the proof of it might actually be true because around 5am Central Time, there was little to no login queue at all. I was able to enter instantly. Grant it, all the people who had work tomorrow morning who also care about saving energy and avoid stressing out their gaming system because of overheating from overuse probably had all logged off and went to bed. This is the argument that you need to present to people to get them to log off.
However... the other problem is also because of the population size of the server so even if there are people who do log off at night which causes the login queues to disappear, the issue still remains that there are just TOO MANY people on the server who are login during the busy hours. That being said... the only thing you can really do is just wait to be let in to the movie theatre. It's not the people's fault that the building's facilities can't accommodate all these people who wish to enter it.