I will never understand the mislead viewpoint that 2.0 was designed for the casual player when the game requires a significant amount of time investment just to progress alongside the current update schedule.
That said, and from the perspective of someone from the small and oft-forgotten 'casually hardcore' subset:
3.0's vast reduction in tedium alongside its notable improvements in storytelling and content variety have kept me confident in the game's direction to-date.
Now, would I like to see more horizontal progression that extends beyond alt jobs and nigh-meaningless materia melding? Sure. I think most would agree, but large scale adjustments take time to do it right. Patience, it seems, is a lost a virtue.
The iLevel conundrum is neither here nor there; if you're not Savage raiding day 1 it's a non-issue entirely. Just wait for catch-up patches. Hell, I just work towards what cosmetically suits my characters. No value otherwise when the marginal stat increases can be outplayed and acquired much more easily several months down the road. Grinding yourself into the ground is, and will alway be, an option.
So why am I here?
There's no other MMO left in the medium today that matches the consistent love, care and quality control that goes into FFXIV's development. The world and lore do it for me, as does the art design. Significant attention to roleplay elements and minor details build high immersion value -- another must-have on my list of priorities. The battles are fun and frantic. I adore how interactive the crafting system is. I'm always finding new things to do. The classic job system and vast array of high-quality cosmetics allows me to build a multi-dimensional character unobtainable in fixed class game design.
Truth be told, there's a lot of sandbox and interaction in FFXIV, two qualities paramount to the genre and forgotten by the competition.
Mind you: there is room for improvement. There always is. But for now, no one does it better.