Not a disappointment if you support a game that deserves to be supported.

When I hear the words cash shop I think of SWTOR. But this is not at all along the same lines.

SWTOR, for an example doesn't deserve to be supported by any means. Their method is to put the cash shop first AHEAD of Subscribers satisfaction. Any Studio who does that deserves to be shunned like they are.

The only way the cash shop in FFXIV will be a disappointment is if they follow BioWare Austin Studio/EA's adoption. And I know they won't be doing that. It would mean major changes, and why fix something (even though it wasn't a fix at all for the players) that isn't broken unlike SWTOR's weak and broken, well... everything.

I see it as more like Blizzards approach to the cash shop. As long as it stays away from gambling loot boxes, its perfectly fine for a pet here and a mount there.