They way I interpreted his response is that he wanted to make things available in all regions and save players from having to import things. I saw this as all items, not just those including in-game codes, which was why I made the comment about importing XI items.
If I was wrong then so be it- but it doesn't take away from the fact that there are millions of people playing this game and not all of them live in Japan. NA and EU really need to have merchandise made available to them. Square Enix would be stupid not to take advantage of the large number of players they have for this game by releasing goods related to the game.
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