Honestly, let SE make as much money as they can.

[Zwipe]

but what is the big deal about that vanity market anyway ? it is optional

The big deal is that people act like $15 a month is equivalent to a mortgage payment. They would rather pay next to nothing to milk a game until it makes no financial sense to keep alive, and call the game a failure, instead of investing a little extra money for a little "thank you" token in return to help keep a good thing going.

Girl Scouts can survive without selling cookies. We don't need to buy it, but we do to show support. Maybe we should do the same with FFXIV if we want it around for the long term?