Honestly, let SE make as much money as they can.

[Gilthas]

Gotta love the double dip.
XI still better MMO XD. We only had 1 mount... hard to believe it was a Chocobo. Probably will be another 5 months until we start buying Mounts in this game.

You apparently forgot the part where people had to pay for mules to store their gear in FFXI (not to mention that service fees were substantially more expensive in Euros than they are now with ARR).