Even still they could release the music over multiple dvd's which will handle the 96khz 24bit sample rate SE is using on the Bluray discs. DVD will go even higher to 192bit. Plus dvd will also handle the behind video clips of each song. Also they can store mp3 in 320kbps bit rate on the dvd just the same as bluray. The reason they gave for going to bluray wasn't the quality issue it was the space. They didn't want to have the customer swapping discs. One disc is what they wanted and advertised. DVD is more universal but I still prefer bluray myself and when given the option will buy it over the dvd or cd media. Here's the catch. No my car does not have bluray. But my phone does can play back the mp3's so it's all good.