Please remove gear advantages in PVP. Losing a match due to someone having better gear than my team is not fun in the slightest. Having to be much better than my opponent because they're 30% stronger than me is not healthy for a competitive PVP environment.
Please add ladders, cosmetics, titles, mounts, minions, hairstyles, dyes, and cool looking gear as an incentive to PVP. Please keep gear out of PVP entirely and make it skill based, not gear based.
The most competitive online games of all time - Starcraft, DOTA, Counter Strike, etc, start everyone off on an equal playing field, and create a competitive environment based entirely on skill.
A PVP match should come down to teamwork, skill, and execution. Gear should never, ever, ever be the deciding factor in PVP, and with how gear scales right now it is the majority of the time depending on the teams ILVL's. This is not good design and creates an unfun PVP environment for most skilled players. It is not a big of a deal now, but in a few months or even next content update, when new players start to join PVP and have neither PVP skills nor the gear, and go up against players who can essentially kill them in 2-3 hits while taking greatly reduced damage from them, they will lose all motivation to PVP.
Please fix this issue before it's too late. Right now it's not too bad because PVP is new and gear isn't completely out of hand - but a full allagan weapon team or full ILVL70 PVP gear team can steamroll pretty much any team unless heavily outskilled, which is not very fun for the people at a disadvantage. Do not let PVP in this game be ruined by "Gear progression" in PVP, which does not belong in any game with PVP. Let this games PVP not suffer from the same issues that pretty much every MMO but GW2 has suffered from the past decade, please LEARN from past MMO mistakes, please.
Please normalize gear in PVP, give everyone preset gear to choose from with preset melds that they can edit at any time for a fee of gil. In return add ladders, titles, cosmetics, mounts, minions, hairstyles, dyes, etc to give people incentive to PVP.